Position: Director of Marketing
Level of Wine Proficiency: Not specified
Salary: Not specified
Job Description: The Director of Marketing has broad responsibility for developing the overall marketing programs for Willakenzie Estate. The objective is to build up brand awareness, insure proper positioning of the winery in the market place and develop programs, which will further increase sales penetration in the appropriate accounts and customer demographics.
A major emphasis is the further development of e-commerce, cellar club and tasting room business. Support of national sales through the distribution network is also an important part of the task. The Director of Marketing shall also be responsible for activities and programs, which will take the well-recognized Willakenzie Estate name to the next level.
Qualifications: The candidate must have a college degree in marketing, or equivalent degree, proven marketing experience and success in the luxury goods market, thorough knowledge of e-commerce marketing and related Internet technology as well as successful experience in Internet marketing. Knowledge of the wine industry is a plus. Passionate interest in marketing wines is a must.
Compensation and Reporting: Competitive compensation commensurate with experience and demonstrated results. A comprehensive health and dental package is provided. Reports to the Owner of the winery.
Contact Information: PLEASE SEND RESUMES ELECTRONICALLY TO: jobs@willakenzie.com
Date Posted: September 25, 2008
